Friday, March 11, 2016

H&M announces Caitlyn Jenner as new face of it's sports campaign

Caitlyn Jenner is participating in a new sports campaign for retail giant H&M as their brand ambassador. The former male took to Twitter to share her excitement by writing, "Backstage with @hm! So proud to be part of their inspiring #HMSport campaign. #MoreIsComing #StayTuned."

H&M say they picked the Olympian because she represents individuality.

"We want to illustrate that everything is possible—in sports, and in life," a spokesperson for H&M explained. "It is a collection of performance sportswear made to celebrate individuality and self-belief."